Mobile Brand Activation in NYC: Your Brand on an Ice Cream Truck
Your brand takes over a 10 Flavors truck. We serve or hand out whatever you choose to your customers, employees and guests, from ice cream to fragrances, merchandise and samples of your own products.
Give your customers something they will remember
Hire a 10 Flavors truck for your event and we dress it as your brand. Instead of a booth, you roll up with a moving billboard that looks like yours and serves the people you want to reach, right where they already are.
You decide what goes out the window. Free ice cream, drinks, snacks, fragrance samples, merchandise, clothing, samples of your products or any giveaway you have in mind: whatever you want us to serve or hand out, we will. It works for product launches, store openings, pop-ups, street team stops, employee appreciation days and client events. People line up, take photos and tell their friends, and your brand is the one that treated them.
Tell us your date, location, how many people you want to reach and what you want us to serve or hand out. We handle the truck, and you choose who serves: our experienced team, or your own employees and brand ambassadors working the window.
Example concept: your truck, wrapped in your brand.
From idea to free ice cream in three steps
1. Tell us your plan
Share your date, location, guest count and what you want to serve or hand out. We reply with a free estimate built around your activation.
2. We brand the truck
Send your logo and brand guidelines and we dress the truck as your brand, so it looks like your own activation.
3. We serve your guests
The truck arrives and serves or hands out whatever you chose, from ice cream to fragrances and merchandise. Our team runs it, or your own staff does.
Where brands use an ice cream truck
Customers and launches
Product launches, store openings and pop-ups where you want people to stop, try a sample, pick up merchandise and meet your brand.
Employees and teams
Appreciation days, summer Fridays and company milestones, with a treat that feels like it came straight from your brand.
Clients and guests
Client events, conferences and community days where free ice cream gets people talking and sharing.
What you get
Fully insured and licensed
NYC Health Grade A and licensed by NYC DOHMH as a mobile food vendor.
Fast-moving lines
Fresh soft serve made to order, with service planned around your guest count.
Pay after the event
No deposit and no upfront charge. Payment is collected only after your event takes place.
More ways we can help
More event types
Areas we serve
Your questions answered
What is a mobile brand activation?
A mobile brand activation is an event where your brand shows up in person in a memorable way. With 10 Flavors, that means a truck wrapped in your brand that serves or hands out whatever you choose, from ice cream to fragrances, merchandise and product samples, to your customers, employees or guests.
Can the truck be wrapped in our brand?
Yes. The truck is dressed in your brand so it looks like your own activation. Share your logo and brand guidelines when you request an estimate and we will confirm what is possible for your date and timeline.
What can you serve at a brand activation?
Whatever you want us to serve or hand out. Ice cream is our specialty, and we can also serve drinks and snacks or hand out fragrances, merchandise, clothing, samples of your own products and other giveaways. Tell us what you have in mind when you request an estimate and we will confirm the details for your event.
Who can the free treats be for?
You decide. Many brands serve customers at a launch or pop-up, employees at an appreciation day, or invited guests at a client event. We can serve a set number of people or keep serving for a set time.
Who works the truck, your team or yours?
Your choice. Our experienced team can run the truck for you, or your own employees and brand ambassadors can work the window. Tell us which you prefer when you request an estimate and we will plan around it.
How much does a brand activation cost?
Pricing depends on your date, location, headcount, length of service and the level of branding. Request a free, no-obligation estimate and we will put together a quote built around your activation.
How far ahead should we book?
As early as you can, especially if you want a custom wrap. Tell us your date when you request an estimate and we will confirm the timeline. Last-minute bookings are sometimes available.
Are you insured and licensed?
Yes. We are fully insured, licensed by NYC DOHMH as a mobile food vendor and hold an A grade from the NYC Health Department. If your venue or building needs documentation, ask when you request your estimate.